Rhode Island Computer Museum
What is the RICM?
For 20 years now the Rhode Island Computer Museum has amassed vintage computers and equipment that represent nearly every nation of the world. Located off of Bald Hill Rd in Warwick RI, the RICM hosts events where gamers, designers, and computer enthusiasts come to gather.
For our assignment we were tasked with researching the museum and then creating content for them. Along with content for their social media sites we created a social media marketing strategy package. I was tasked with the section, platform selection. From there on our class went on a little field trip to the museum so we could get a better feel for the place.
The Client
RICM has a unique vintage and retro vibe. When you walk in you are greeted with a blast from the past. Vintage games and computer equipment that you can’t find anywhere else. Creating content for them we understood that the content we produced had to fit their personality. They’re also trying to reach a younger demographic because they want the younger generations to be able to experience the old technology of the past.
Challenges and Obstacles
One of the main challenges for this assignment was trying to find the diamond in the rough. With so many things at the museum it was tough to choose a subject. Instead of a single picture I went with making a video reel that could be displayed on youtube or instagram.
Insert Video Here
Solutions
One amazing thing that RICM does is host an annual go kart race at Ninigret Park in Charlestown, Rhode Island. High schools from all over the New England area come to race and enjoy the event. This year a team from as far as Pennsylvania came and spent the week in Newport. Since I live very close to event I decided it would be a great idea to take some pictures of the teams.
My solution for my section of the social media strategy guide came together by explaining what platforms are most popular for their target demographics. As they’re trying to a younger demographic to get interested in vintage technology the platforms that they will want to use are mainly TikTok, Youtube, Instagram, and Facebook.
